Use Cases
Customer Segmentation & Persona Development
For tailored marketing strategies, to improve conversation rates and to drive more effective marketing campaigns
Improve Digital Driven Sales
Understanding anonymous and identified digital visitors and steering their experience to inline and in person sales success
Customer Churn Management
Leverage AI & Predictive Analytics to understand, identify and act on reasons that customers churn and proactively address customer needs & preferences
Customer
Success Stories
Why Choose
GCC?
The Gestalt Customer Centricity (GCC) Suite is designed to help enterprises deeply understand customers and channels - including dealers, agents, and partners - across the full lifecycle of engagement. It moves organizations beyond fragmented views to a shared, actionable understanding of experience and behavior.
By combining domain expertise with AI-powered intelligence GCC enables teams to make confident, experience-led decisions that improve growth, productivity, and loyalty — while remaining scalable, explainable, and governed at enterprise scale.
Gain a holistic view of customers, dealers, agents, and partners by unifying behavioral, transactional, and engagement data across journeys.
Move beyond dashboards with explainable insights that business, sales, marketing, and channel teams can directly act upon.
Identify friction, drop offs, and moments that matter across journeys to improve conversion, sales velocity, retention, and lifetime value.
Built on Gestalt’s AI platform foundation, GCC delivers enterprise-grade scalability, transparency, and responsible AI governance.
01
Sales Improvement & Revenue Capture
Identify best target segments and accounts, interactions and experiences they need and experience journeys and actions to capture their business.
Convert leads faster with AI-driven precision timing.
Hyper-personalize messaging and experiences for each customer.
Improve upsell and cross-sell success rates.
02
Marketing Optimization
AI-enhanced customer segmentation & personas.
Continuously adjust messaging based on internal and external data sources and impact on customer expectations.
Optimize campaign effectiveness dynamically.
03
Service Improvement
Optimize service experiences, the most impactful part of your experience
Improve digital self service, in person service and alignment.
With better customer and business outcomes
04
Customer Experience Insights
Deep segment, persona and journey analytics – Understand successful and failed customer experiences.
Predict and optimize successful experiences, for the customer and you.
Real-time experience activation – Adjust interactions dynamically.
Increase customer satisfaction, NPS scores and improve business outcomes.
05
Customer Operations Optimization
Reduce customer effort scores by predicting and avoiding friction.
Improve your operating efficiency and effectiveness
Optimize service action automation and workflows
Free up resources for higher-value tasks by automating engagement.
06
On-Demand AI Queries
No need for expensive, complex data integrations.
Query diverse databases, documents, spreadsheets, and multimedia sources in natural language.
Explore your data for insights and confidence
Gestalt Customer Centricity (GCC) Suite
Turn customer data into actionable intelligence that improves sales velocity, marketing
ROI, and customer loyalty.
An AI-powered customer intelligence platform that helps enterprises understand customers deeply, design better journeys, and drive growth across acquisition, conversion, and retention.
How It Works
01
Unify Customer & Channel Data
Bring together data across customers, dealers, agents, partners, and touchpoints - spanning transactions, interactions, engagement, and service signals.
02
Build Segments & Personas
Apply AI-driven analytics to identify meaningful customer and channel segments and create data backed personas reflecting real behaviors, needs, and motivations.
03
Map Journeys & Touchpoints
Map end-to-end journeys across customer and channel interactions to surface friction, drop-offs, and moments that influence conversion, satisfaction, and loyalty.
04
Generate Explainable Insights
Translate data into clear, explainable insights that highlight drivers of growth, churn, productivity, and experience outcomes.
05
Enable Targeted Actions
Enable business, sales, marketing, and channel teams to prioritize and execute targeted interventions that improve sales velocity, marketing ROI, retention, and channel effectiveness.
06
Learn & Optimize Continuously
Monitor outcomes, refine segments and journeys, and continuously improve decisions as customer and channel behaviors evolve.
Importance of Customer Insights
The Gestalt Customer Centricity (GCC) Suite is an AI-powered customer and channel intelligence platform that helps enterprises understand how customers and intermediaries engage across journeys. It unifies customer, dealer, agent, and partner data to drive smarter experience-led growth decisions.
Segmentation & Behavioral Intelligence
Identify distinct customer and channel segments using behavioral, transactional, and engagement signals. Understand motivations, needs, and sensitivities across customers, dealers, agents, and partners.
Personas & Journey Mapping
Design data-backed personas and map end-to-end journeys across customer and channel touchpoints. Surface friction, drop-offs, and moments that matter across sales, service, and engagement journeys.
Growth, Productivity & Retention Intelligence
Predict churn, identify growth opportunities, and improve sales velocity, marketing ROI, and channel productivity through targeted, insight-driven interventions.
Best-in-class customer insights excellence requires
Scale & Complexity: Customers interact across multiple channels and touchpoints. AI-driven insights unify these interactions into actionable intelligence.
Behavioral: Insights that drive actions and business.
Velocity: Customer behaviors shift in real-time. Businesses must continuously monitor and adapt.
AI-Driven Recommendations: Data analysis predicts needs and recommends actions at the right moment.
Experience and Business Results: Focus on improving customer experiences and business results, including productivity enhancements and operational improvements.
Actioning: Support for automated actioning on recommendations.
Consumability: Representing customer profiles and insights in an understandable way for team members.