Use Cases
Customer Segmentation & Persona Development
For tailored marketing strategies, to improve conversation rates and to drive more effective marketing campaigns
Improve Digital Driven Sales
Understanding anonymous and identified digital visitors and steering their experience to inline and in person sales success
Customer Churn Management
Leverage AI & Predictive Analytics to understand, identify and act on reasons that customers churn and proactively address customer needs & preferences
Customer
Success Stories
Why Choose
GCIM?
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The Smart AI-Powered Customer Insights Platform
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Customer insights are complex. Understanding millions of customers across a lifetime of different channel interactions related to various market and products and services with each customers unique preferences and expectations supporting todays speed of business is a challenge that requires AI-driven intelligence.
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Gestalt Customer Insights Manager (GCIM) harnesses machine learning, generative AI and supports agentic AI to ensure you’re not just reacting to customer behaviors but predicting, shaping, and optimizing them for long-term success.
Deeply understand customer personalities & behaviors for effective product, marketing, sales and service strategies.
Action hyper-personalized customer experience interactions and journeys across all digital and human interactions.
Predict customer needs & behaviors to drive engagement, increase revenues, reduce churn and optimize operations
Enable agentic AI to automate and optimize customer experiences dynamically.
01
Sales Improvement & Revenue Capture
Identify best target segments and accounts, interactions and experiences they need and experience journeys and actions to capture their business.
Convert leads faster with AI-driven precision timing.
Hyper-personalize messaging and experiences for each customer.
Improve upsell and cross-sell success rates.
02
Marketing Optimization
AI-enhanced customer segmentation & personas.
Continuously adjust messaging based on internal and external data sources and impact on customer expectations.
Optimize campaign effectiveness dynamically.
03
Service Improvement
Optimize service experiences, the most impactful part of your experience
Improve digital self service, in person service and alignment.
With better customer and business outcomes
04
Customer Experience Insights
Deep segment, persona and journey analytics – Understand successful and failed customer experiences.
Predict and optimize successful experiences, for the customer and you.
Real-time experience activation – Adjust interactions dynamically.
Increase customer satisfaction, NPS scores and improve business outcomes.
05
Customer Operations Optimization
Reduce customer effort scores by predicting and avoiding friction.
Improve your operating efficiency and effectiveness
Optimize service action automation and workflows
Free up resources for higher-value tasks by automating engagement.
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On-Demand AI Queries
No need for expensive, complex data integrations.
Query diverse databases, documents, spreadsheets, and multimedia sources in natural language.
Explore your data for insights and confidence
GCIM (Gestalt Customer Insights Manager )
Understand Everything About Your Customers
Gain deep insights into customer personalities, behaviors, wants, and needs. Anticipate their next move, hyper-personalize their experiences, and optimize engagement across sales, marketing, and service. Increase retention, improve customer satisfaction, and maximize their lifetime value—all powered by AI-driven intelligence.
Maximize Revenues, Optimize Costs & Compete Effectively with the AI-Driven
How It Works
Discover
Identify key customer challenges & insight gaps.
Ingest
Seamlessly integrate structured & unstructured customer data.
Understand
Analyze personas, customer journeys, and behavioral triggers.
Gain Insight
Predict customer actions & prescribe engagement strategies.
Act
Deliver the right action through the right channel at the right time.
Embed
Operationalize AI-driven insights into everyday business workflows.
Importance of Customer Insights
Deep customer insights are crucial for organizations to thrive and compete. With market shifts and evolving preferences, businesses must anticipate needs, personalize experiences, and optimize engagement to avoid losing sales or customers to competitors.
Understanding customer behavior is crucial
With dynamic preferences and increasing competition, businesses must predict, personalize, and optimize interactions across channels to maximize retention and revenue.
Optimizing Sales, Marketing & Service Experiences
Customer insights are crucial for decision-making, aligning sales, marketing, and customer experience efforts with needs to drive conversions, engagement, and satisfaction.
Customer insights drive business growth
By enhancing sales effectiveness, marketing efficiency, and customer experience quality, which are key pillars of sustainable success.
Best-in-class customer insights excellence requires
Scale & Complexity: Customers interact across multiple channels and touchpoints. AI-driven insights unify these interactions into actionable intelligence.
Behavioral: Insights that drive actions and business.
Velocity: Customer behaviors shift in real-time. Businesses must continuously monitor and adapt.
AI-Driven Recommendations: Data analysis predicts needs and recommends actions at the right moment.
Experience and Business Results: Focus on improving customer experiences and business results, including productivity enhancements and operational improvements.
Actioning: Support for automated actioning on recommendations.
Consumability: Representing customer profiles and insights in an understandable way for team members.